Like most great ideas, PDA Marketing was the product of humble beginnings. Sisters and co-founders Andrea and Theresa Ratajczak have long been a terrific team with complementary skills who provide a combined talent that is both energetic and unparalleled. Andrea Ratajczak boasts a background in direct mail advertising, while Theresa Ratajczak honed her creative skills during extensive experience in theatrical design.
Whether based on the immediacy of business, or the need for long-range planning and growth, PDA Marketing works closely with its partner clients to create synergistic solutions, creative campaigns and in-depth development of innovative concepts. Their approach is results based.
“It’s all about solving problems. Whether it’s creating an identity or designing a direct mail campaign that actually gets noticed, we are here to work side-by-side with our clients” says Andrea Ratajczak, PDA Marketing’s vice president. “Professional, pleasant and willing, we take each project personally. Our clients’ concerns and issues become our concerns and issues, because our success depends on our clients’ success.”
Having long served her direct mail clients, many of these same business entities morphed into the referrals that spurred Andrea Ratajczak to break away from direct mail and officially broaden her service offerings. Out-of-the-box problem solving regardless of limitations or difficulties, is her most telling strength. Andrea Ratajczak is result-driven, and her ability to move and motivate clients routinely meets with success. Whatever marketing obstacle she is faced with, she meets it head on, doing whatever necessary to achieve the marketing directions and goals set forth in the projects.
Andrea Ratajczak brings to the team a background in business and marketing, coaching and motivation. Prior to PDA Marketing, she owned an award-winning direct mail firm where she not only delivered repeated successful mailing campaigns but also matched that effort in providing her clients with marketing strategies that were creative and innovative.
Theresa Ratajczak drives the creative energy that fuels the concepts unmatched in the industry. She draws her design instincts from her extensive theatrical design background. “Creating and building sets and being involved with the demands of creating illusion and metaphor from the viewer’s perspective helps me approach each project,” says Theresa Ratajczak. In addition to her design background, she managed marketing campaigns of all sizes in the commercial real estate industry in and around Baltimore, Md.